Apr
09

How to Make Professional Looking Pages: The Proper Use of White Space

I’m a musician (kind of) and have played in ensemble settings long enough to know that music can be made a lot more effective by knowing when NOT to play as well as when actually making some sound. Skillful musicians and composers use the silences in the song to lend more power to song’s content. … Continue reading »

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Mar
14

How To Make Your Publications Rock: Graphic Design and the Rule of Thirds

When I updated my iPhone’s software last week, I noticed that my phone’s camera now has a grid option. It divides the picture area into thirds each way, for nine equal squares. This is a handy graphic design thingy that improves my picture taking. How, you ask? Lots of folks seem to think that the… Continue reading »

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Feb
15

Graphic Design 101: Contrast

Be Bold Using contrast to make your pages look interesting is a lot of fun. It requires a bold touch – don’t wimp out here. In Robin Williams’ book The Non-Designer’s Design Book, she states: “If two items are not exactly the same, then make them different. Really different”. How to create contrast? A graceful… Continue reading »

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Feb
13

Graphic Design 101: Repetition

When my wife asks me to get the mayo out of the fridge (maybe this is a guy thing), if someone has put it in a different container than what I’m used to, I’m in trouble. I can look right past it; I expect to see it in the container I’m used to seeing it… Continue reading »

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Feb
10

Graphic Design 101: Alignment

In the last instalment I wrote about proximity of graphic elements in design. Again, for further exploration of today’s topic, I refer you to Robin Williams’ book The Non-Designer’s Design Book. It’s an excellent resource for design basics! Today we’ll talk about alignment. When I talked about proximity, I did sneak in a little about… Continue reading »

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Feb
06

Graphic Design 101: Proximity

An important part of your company’s brand is the image of professionalism you want to convey, and good looking, brand-consistent stationary is a vital part of that. When it comes to image, what is it that separates the professionals from the wannabe’s? There are some basic principles to good looking design that Robin Williams (not… Continue reading »

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