Twitter for Business

Are you tweeting? Twitter is an online free “micro-blog” that helps you get the word out. It’s a great way to connect with people, to become an online citizen and trust agent in your particular field. But you have to engage. You can’ t just sign in and expect business to pour in. You need to… Continue reading »



Are You Using LinkedIn?

LinkedIn is social media for business. You may have the best business or the most awesome skill set in the world, but if nobody knows about you, you’re not going to get anywhere. Whether you’re looking for a job or have a business to promote, this is a great, business-specific tool that you can use… Continue reading »



Getting the Word Out: Cold-Calling

Like the title says, it’s all about getting the word out. You can have the best business going, but if nobody knows you’re open for business, you won’t see much. So what about cold-calling? As a creative type, this particularly gives me the shivers; but I can’t think of a more direct way to ramp… Continue reading »



Getting the Word Out: Networking

When I started my business, I thought I was going to spend most of my time doing graphic design. But when work was slow in coming, I realized I needed to let people know I was open for business. As a creative kind of guy, I’d rather people just pushed work towards me in my… Continue reading »



Social Media and Promoting Your Business

A little while ago I became aware of the immense potential for social networking as a marketing tool. It democratizes our ability to promote our businesses. It’s long term, sort of a “big picture” thing, but the potential upside is huge. It’s potentially word of mouth on steroids. Click here to check out the video. Give… Continue reading »