Tumbler, Facebook, Twitter, Google+… it’s easy to get “analysis paralysis”. Just when I start to figure out one sort of social media, some whiz comes up with a new thing that is going to turbocharge my business. I hardly know where to start!
Something I hear whenever I stick my toe in the social media pool is that after we identify our ideal customer, we need to listen. In a recent blog, Melinda Emerson (@SmallBizLady) talks about the HELP acronym: Help others, Engage people, Listen carefully, and Promote yourself with care.
It seems that different strategies work for different folks and situations, and it’s important to know what you’re trying to accomplish before you invest a lot of your time in a particular way of doing the social media thing. Melinda’s blog had a great piece on this – it brought some clarity for me, and I thought I’d share it with you all.
Have a great day!