Printing Options

What kind of output?

An area where you can really spend more than you need to is by selecting the wrong kind of output for a particular product. In a word, if quality and long runs are called for, conventional offset is the way to go. If you just need a few hundred, something you can output on a colour laser printer may be a viable alternative.

A company or club newsletter may only need from a dozen to a few hundred copies, and might be cheaper to print on your own office equipment or quick-print provider rather than a traditional printer. If, on the other hand, you have a high production run, then a conventional printer is probably the best way to go.

Printing Presses / Conventional Printing

With printing presses, there is a lot of preparation work that has to happen before a single sheet is printed. This has a dramatic effect on the cost of short-run work, because these prep costs are a fixed expense. The upside is that the quality is high, and it’s consistent; and with longer runs the setup cost becomes less of a factor.

Inkjet and digital short run work

In this process, there is very little preparation work (with the associated costs), and the turnaround is very quick. The quality is not always as good as conventionally printed work, but for short runs it’s a great option to have. The costs tend to be pretty consistent regardless of the size of the print run, but cost per sheet tends to be considerably higher than offset in larger quantities. This has to be balanced against the lack of set-up charges associated with more conventional printing. One of the really nice things is that you can often output your newsletter in your own office with your own equipment.

It all boils down to unit cost. For short runs, digital printed is more economical; for longer runs, go with conventional output. Sidekick Graphics can advise you on your options and shop for the best solution on your behalf. Give us a call at 604-773-0035 today!