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Feb
22

Why Use A Graphic Designer? Part 1

We own a 1989 Honda Civic. I used to change the oil on it myself, but the oil filter is in a very awkward spot, and with my limited tools it would take me 2-3 hours to do a simple oil change. In the busy-ness of my typical day, I didn’t want to spend a sizeable chunk of it mingling blood and oil trying to reach an almost unreachable oil filter. I’m reasonably handy, but I needed a better option.

Now I go to the local Quick Lube and get it done by someone who spends all day changing oil and filters. They’re faster, have the right tools, a smorgasbord of oils and options, and I even get a free coffee and paper out of the deal. Sure, it costs more than doing it myself – but if I factor in what my time’s worth and the stress factor, it starts to look like a pretty good deal.

Since the advent of desktop publishing, it’s gotten a lot easier for ordinary people to create documents that can be shared online or output to the printed page. Why on earth would someone want to pay a designer to do the job when the secretary or some other person who’s already there can do it instead? When money is tight (and it always is) it seems like a no-brainer to do it in-house.

But what’s your time worth? What value do you put on peace of mind?

Besides the obvious fact designers exist to make things attractive and professional, they also understand the technical pitfalls and design issues. They have the best software for the job, can do it faster, and see that it works right the first time. They know where to go for the best output solutions. They help eliminate the surprises (and we really don’t like surprises) and help you get what you expect in a timely fashion.

I’m reminded of a saying: “There’s never time to do it right, but there’s always time to do it again”. When the bottom line matters, it’s false economy to do it cheap if you have to repeat the process over and over; you need to get it right the first time.

In my next blog post, we’ll delve into that a bit deeper.

Give your business an image makeover the easy, stress-free way – call us today at 604-773-0035.

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