Colour Gets Noticed. Are you using colour in your page layouts? From a production point of view, colour printing can get pretty expensive, though it’s gotten cheaper with the advent of digital output. It’s still more expensive than black and white, though. Is it worth the trouble? I’d say so. Using colour can make… Continue reading »
The colour wheel we discussed in our last exciting instalment dealt with pure colours; what we would call hues. The range of available colours increases when we start adding white or black to these basic colours, creating what we would call tints (by adding white) and shades (created by adding black). Image editing software usually comes… Continue reading »
People have commented (I’m not making this up) how much better I look since I’ve been married. It’s hard to sneak out the door without the Fashion Police giving the thumbs-up or thumbs down. I’m a bit of a klutz when it comes to knowing what’s cool and/or appropriate. Colours are like that too. How… Continue reading »
An important part of your company’s brand is the image of professionalism you want to convey, and good looking, brand-consistent stationary is a vital part of that. When it comes to image, what is it that separates the professionals from the wannabe’s? There are some basic principles to good looking design that Robin Williams (not… Continue reading »
It’s hard to believe what good – or even bad – design can cost. How do designers figure out what to charge their customers? There’s a couple of factors to consider. The average designer is lucky if half of his working hours are billable. The rest of the time is spent doing the books, answering… Continue reading »
We all hate misunderstandings. An area where these can crop up – especially in publications where the colours just have to be right – is in monitor calibration. How do you know that what your designer is looking at is the same thing you’re seeing when you view the same document on your personal computer?
This is Sidekick Graphics’ New Website This is the new site for Sidekick Graphics, and I’m George. Thanks for visiting. What’s In It For You? I want to make it easier for you to get design and printing done for your business. From initial concept to the finished product coming to your doorstep, I’ll devote… Continue reading »