The World Is Flat: A Brief History of the Twenty-First Century by Thomas Friedman
This is a must read for anyone who wants to understand how the world we live in is evolving. I didn’t think (though some may disagree) that the book was particularly partisan, but just explaining what is, and what lies behind the success of companies as diverse as Wal-Mart and FeEx.
Friedman starts with the fall of the Iron Curtain and the invention of the internet with the subsequent dot-com boom (and bust) and the implications these things have for global business. He examines the modern development of supply chains and how the nature of business has changed as these have evolved.
He discusses the global redistribution of wealth as business goes digital, and the rise of new middle classes in countries like India and China, and how education helps countries prosper, and examines the conditions necessary for sustained prosperity.
He also examines how these developments have affected the world of employment, and I think this is particularly valuable, especially for young people choosing a career path. Many types of jobs (particularly digital ones) can be outsourced to other countries where very capable, educated people will do jobs for less than their first-world counterparts.
He even touches on the foreign-policy ramifications of this new world.
The book a far-reaching, fascinating read. I could’t put it down and it’s a must-read for anyone wishing to understand the evolving world economy and how it affects us all. Read it.
Give your business an image makeover the easy, stress-free way – call us today at 604-773-0035.