Jan
31
We all hate misunderstandings. An area where these can crop up – especially in publications where the colours just have to be right – is in monitor calibration. How do you know that what your designer is looking at is the same thing you’re seeing when you view the same document on your personal computer?
Jan
27
A little while ago I became aware of the immense potential for social networking as a marketing tool. It democratizes our ability to promote our businesses. It’s long term, sort of a “big picture” thing, but the potential upside is huge. It’s potentially word of mouth on steroids. Click here to check out the video. Give… Continue reading »
Jan
24
Font do’s and don’ts One thing that particularly grates on designers is the use of more than 2 font families on a page. Though there may be occasional reasons for breaking this rule, generally speaking professionals will be careful to keep within this range. It gives a cleaner look; when it comes to fonts, less… Continue reading »
Jan
14
When an image runs off the edge of a page, printers call that a “bleed”. It’s a commonly used technique, and can really add a professional feel to your publication. It’s important to realize a few things if you want image to bleed off the edge of your sheet. First, this is something that is… Continue reading »
Jan
12
The World Is Flat: A Brief History of the Twenty-First Century by Thomas Friedman This is a must read for anyone who wants to understand how the world we live in is evolving. I didn’t think (though some may disagree) that the book was particularly partisan, but just explaining what is, and what lies behind… Continue reading »
Jan
04
The two most common ways to print short run material in the office are inkjet and laser printers. Both have their strengths and weaknesses. Inkjet Printers Inkjet printers tend to be cheaper to buy, and they can produce impressive quality for the price when printing photographs. They are smaller and lighter than laser printers, and… Continue reading »
Jan
02
Size Does Matter Different service providers have different kinds of presses. The size of press will affect how much colour you can have in a given publication if you are printing a magazine or newsletter. For instance, a typical magazine size is 8 x 10.5 inches. 4 pages of this size can be fit on… Continue reading »
Jan
01
What kind of output? An area where you can really spend more than you need to is by selecting the wrong kind of output for a particular product. In a word, if quality and long runs are called for, conventional offset is the way to go. If you just need a few hundred, something you… Continue reading »